For an SMB or MSME owner, order processing can be pretty daunting. You have to get involved in each step of the order processing workflow to ensure smooth delivery and customer happiness. At first, you feel very enthusiastic, but as time goes on and orders increase, this becomes a challenging task. Let’s look at how automation can help here.
1. Order Placement
Automation Opportunities
Automated Product Recommendations: Personalize product suggestions based on customer behavior.
One-Click Purchasing: Simplify the checkout process with stored payment information.
Suggestions
Personalization Engines: Implement tools like Dynamic Yield or Recolize to analyze customer behavior and suggest products.
Payment Solutions: Use services like PayPal One Touch or Amazon Pay to enable one-click purchasing.
Real-Life Improvements
Amazon: One-click purchasing increased conversion rates by 30%.
Shopify: Stores with personalized recommendations saw a 20% increase in sales.
2. Order Confirmation
Automation Opportunities
Instant Confirmation Emails: Automatically send order confirmation emails upon purchase.
SMS Notifications: Send order confirmations via SMS for instant customer updates.
Suggestions
Email Automation: Use platforms like Mailchimp or SendGrid to set up automated confirmation emails.
SMS Automation: Integrate Twilio or EZ Texting to send instant SMS confirmations.
Real-Life Improvements
Mailchimp: Automated emails have a 70.5% higher open rate.
Klaviyo: Businesses using automated SMS notifications reported a 25% decrease in customer inquiries about order status.
3. Inventory Check
Automation Opportunities
Real-Time Inventory Management: Sync inventory levels across all sales channels.
Automated Stock Alerts: Notify when stock levels are low to prompt reordering.
Suggestions
Inventory Management Systems: Deploy systems like Zoho Inventory or TradeGecko to maintain real-time stock levels.
Reorder Alerts: Use automated alert systems to notify staff when stock levels fall below a threshold.
Real-Life Improvements
Zoho Inventory: Real-time inventory sync reduced stockouts by 30%.
TradeGecko: Automated stock alerts improved reorder accuracy by 40%.
4. Payment Processing
Automation Opportunities
Secure Payment Gateways: Automatically process payments securely and efficiently.
Fraud Detection: Implement automated fraud detection systems.
Suggestions
Payment Gateways: Integrate secure payment gateways like Stripe or Square for efficient transactions.
Fraud Detection Tools: Use tools like Sift or Kount to automate fraud detection and prevention.
Real-Life Improvements
Stripe: Automated payments reduced transaction times by 60%.
PayPal: Businesses using automated fraud detection reported a 20% decrease in chargebacks.
5. Order Fulfillment
Automation Opportunities
Order Management Systems: Centralize order details and streamline the fulfillment process.
Shipping Label Generation: Automatically generate and print shipping labels.
Suggestions
Order Management Systems: Implement systems like Orderhive or TradeGecko to centralize order fulfillment processes.
Label Printing Software: Use tools like ShipStation or Shippo to automate shipping label creation.
Real-Life Improvements
ShipStation: Automated shipping label generation decreased processing time by 50%.
Orderhive: Centralized order management improved fulfillment accuracy by 35%.
6. Shipment Tracking
Automation Opportunities
Real-Time Tracking Updates: Provide customers with live tracking information.
Automated Notifications: Send tracking updates via email and SMS.
Suggestions
Tracking Integration: Integrate tracking tools like AfterShip or Narvar to provide real-time updates.
Notification Systems: Set up automated notifications through services like Mailchimp or Twilio.
Real-Life Improvements
AfterShip: Real-time tracking reduced customer service inquiries by 25%.
Narvar: Businesses using automated notifications saw a 30% increase in customer satisfaction.
6. Order Delivery
Automation Opportunities
Route Optimization: Use algorithms to optimize delivery routes.
Delivery Confirmation: Automate delivery confirmation notifications.
Suggestions
Route Planning Software: Implement tools like Route4Me or Onfleet for route optimization.
Confirmation Notifications: Use platforms like AfterShip or Narvar to automate delivery confirmations.
Real-Life Improvements
UPS: Route optimization reduced delivery times by 10%.
Route: Automated delivery confirmations led to a 15% increase in positive reviews.
7. Return Processing
Automation Opportunities
Automated Return Labels: Generate and send return labels to customers.
Refund Automation: Automatically process refunds upon return receipt.
Suggestions
Return Management Systems: Deploy systems like “Loop Returns” or “Happy Returns” to handle return labels.
Refund Processing: Use automated tools like Returnly to streamline refund processes.
Real-Life Improvements
Loop Returns: Automated return labels increased return processing speed by 40%.
Returnly: Automated refunds improved customer satisfaction by 20%.
Final Thoughts
Order processing is the backbone of your business because it is directly linked to customer happiness. You cannot do everything yourself or cannot hire a large workforce to do repetitive tasks. Finding tasks that can be automated is the only way to go if you want to have peace of mind and scale up your business. There is much more to cover, but it will make this article never-ending. If you would like to discuss this topic further, please get in touch with me; I’d love to know about your problems and help you in this journey. Always remember that you are not alone; version 1 is better than version none!